Design, Data, Experimentation, and Empathy are what drives Sara’s UX methods. She will shed more light on how research based design practices can used and how they can solve business problems.
Designing with data doesn’t only mean a/b testing and supporting your methods with numbers, it means defining a problem, using qualitative data to inform your hypothesis, and then validating it by gathering quantitative data though experimentation.
Sara Weinand is an American UX Designer at Booking.com in Amsterdam, The Netherlands. She is working on creating a seamless p2p sharing experience within Marketing. She has a passion for creating things and enjoys painting, creating music, or discovering new cities though her camera lens. You can follow her on Twitter at @saraweinand