We all know that 3 seconds is all it takes to lose the attention of visitors to our web pages. But there’s hope yet! We can all win on the web by leveraging the brain’s strengths and limitations.
An understanding of how the human brain processes visual information can greatly help us win our visitors over and keep them where we want them, instead of losing them to cyberspace.
By knowing how people interpret visual language, we can create designs and graphics that communicate clearly and are effective on a cognitive as well as an emotional level.
This will lead to better UX and better sales for our clients.
This talk gives a brief introduction to this fascinating topic, with practical, actionable examples accompanying the theory.
Piccia Neri is an experienced creative director and designer with great photography and artistic skills – tried and tested in the field with great success.
She has worked with major global brands and corporations as well as top-tier London design agencies over the course of almost two decades.