Server-Side-Tagging - An Introduction

In times of tracking prevention, ad blockers and the death of third-party cookies, data collection is becoming an increasingly complex issue.

One method, server-side tracking, is a growing trend that presents numerous advantages over traditional client-based tracking methods.

This talk will discover the basics of server-side tracking — its definition and relevance in the contemporary digital landscape. The advantages and disadvantages will be discussed and it will be explored how server-side tracking addresses privacy concerns and technical challenges. During the talk, practical approaches will be presented and insights given on how to implement them.